Process creation: GTM framework

Work:
- Process development
- Tool implementation
- Cross-team alignment
- GTM optimization
- Framework building

Results:
Signal AI’s go-to-market process was highly fragmented and siloed across multiple functions within the company, divided between PMs (leading operational aspects) and PMMs (leading strategic/commercial aspects) of the process. This led to highly inefficient GTMs, including lost/missing information, misaligned commercial strategies, poorly stored information, and poor use of resources. I led an initiative for product marketing to take full ownership of the GTM process, developing frameworks and processes for multiple scenarios, including new product launches, beta testing, and new market launches.

By creating a hub-and-spoke approach towards GTM ownership, with product marketing sitting in the center and maintaining full oversight, our team was able to build a stronger bridge between product/tech and commercial. This decreased the product time-to-market 30% and reduced time spent on the GTM process by 35% each.