Brand & product: Foxglove change log

Work:
- Technical writing
- Developer marketing
- Process development

Results:
Foxglove had built a strong community of developers around its robotics data observability and management tooling, but struggled with engaging the community and driving growing product usage. I wanted to use Foxglove's brand to create a more engaging and fun experience for the developer customer base.

As part of my initiative to bring Foxglove's brand closer to the developers, I worked with engineering and product to rethink the company's change log process. Primarily, I wanted to develop a culture that brought Foxglove's brand pillars to its developer customer base, stretching it beyond the marketing website and enterprise sales.

The sample seen here, Foxglove v2.2.0, had one of the highest engagement rates ever seen from the Foxglove community around its change log.